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World Food Marketing Directory
Third Edition

Euromonitor
ISBN NO: 1842642464 Published: September 2002
UK Price: £745.00
(€1005.75, $1482.50)
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World Food Marketing Directory 2002/2003 is notably the most in-depth food industry directory to ever be published. The two volume set consists of 1,400 pages of content split into five sections, containing everything from the latest market trends, to highly detailed financial profiles of thousands of companies in over 29 countries around the world.Published by Euromonitor® International, this directory follows their reputation of professional analysis of the food industry and gives you an up close look of the financial data for many companies around the world. The first section of the book focuses on the growth and market trends of the food industry. With several detailed charts, you are able to understand the growth of major food sectors. Accompanied by detailed information concerning future development and market characteristics, the first section of the book consists of 23 pages which are well worth the time to read.Considerably, the second and third sections of the directory are what make this book a great buy. Section Two: Major Food Multinationals, focuses on every aspect of a company. Featuring a corporate summary, followed by major key events that have occurred within a company in the past several years. Such as product launches, business agreements, distribution & logistics, divestment & dimergers, and acquisitions. Here is where this directory distinguishes itself from the rest: each and every single profile showcases information such as number of employees, financial information broken down geographically by net sales and a break down of net sales by category. Annual growth and company shares are just a small part of what this directory contains.Section Three is broken down by country and it features a detailed list of information necessary to anyone who is in the food industry. Section Four contains "Marketing Information Sources on Food". Broken down by Official Organizations and Publications, Major Trade and Business Associations, Major Trade and Business Journals, and Major Business Websites. This information is a must for any business that is serious about accomplishing their goals. Section Five is the index, which is nicely broken down by country, category, and a complete list of all the companies in the directory.The price tag may be a little hefty, but the information inside is priceless. This book is an absolute must for anyone who is serious about keeping their business up-to-date with the latest technologies. Companies looking for business partners will be amazed at the amount and quality of information they can find inside this directory. Businesses branching out on to the Internet will find this directory a great investment, due to the amount of information contained inside. We at Foods For Trade found this to be the very best directory we have ever seen, and we strongly recommend for all food business to invest the money needed, you will not be disappointed.
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