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Understanding consumers of food products
Frewer, van Trijp
Woodhead Publishing Limited
ISBN
NO: 1845690095
Published:
December 2006
UK Price: £160.00
(€246.00, $318.00)
- develop an understanding of buyer behaviour to assist developing successful products - recognise the diversity between consumers and learn how to cater for their needs - covers cultural and individual differences in food choice - discusses public health and methods to change consumers’ preferences for unhealthy foodsIn order for food businesses, scientists and policy makers to develop successful products, services and policies, it is essential that they understand food consumers and how they decide which products to buy. Food consumer behaviour is the result of various factors, including the motivations of different consumers, the attributes of specific foods, and the environment in which food choices occur. Recognising diversity between individual consumers, different stages of life, and different cultural contexts is increasingly important as markets become increasingly diverse and international. The book begins with a comprehensive introduction and analysis of the key drivers of consumer food choices, such as the environment and sensory product features. Part 2 examines the role of consumers’ attitudes towards quality and marketing, and their views on food preparation and technology. Part 3 covers cultural and individual differences in food choice as well as addressing potentially influential factors such as age and gender. Important topics such as public health and methods to change consumers’ preferences for unhealthy foods are discussed in part 4. The final section concludes with advice on developing coherent safety policies and the consumers’ responsibility for food production and consumption. Usually dispatched within 24 hoursAbout the editorsProfessor Lynn Frewer and Professor Hans van Trijp both work at the Marketing and Consumer Behaviour Group of the highly regarded Wageningen University, The Netherlands, where Lynn Frewer holds the Chair of Food Safety and Consumer Behaviour and Hans van Trijp holds the Chair of Marketing and Consumer Behaviour.
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