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Customer Loyalty Devising successful strategies in food and drink
James Essinger and Helen Wylie
Reuters Business Insight
ISBN
NO: 1842962892
Published:
March 2003
UK Price: £630.00
(€970.00, $1253.00)
Customer Loyalty: Devising successful strategies in food and drink a brand new report from Reuters Business Insight is a state of the art strategic overview of developments in how retail customers need to be wooed in the food and drink industry today, while also providing detailed practical information about how best to take advantage of those developments for lasting effect. The report’s fundamental premise is that the enormous complexity of the food and drink industry is best understood by being seen as a vast and highly competitive marketplace designed to win lasting loyalty from customers. The report presents a broad wavefront of tactical and strategic conclusions from comprehensive original research that extends and helps to define this valuable and fundamental analytical approach. By accepting the challenge of giving the reader comprehensive information about how to win maximum customer loyalty, the report offers great insight into the best approaches to the marketplace to win competitive edge. In effect, it presents a complete commercially sensible and operationally pragmatic way for winning maximum success in retailing and manufacturing food and drink.
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