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Chocolates and Confections
March 2007
This comprehensive book combines artisan confectionery techniques with accessible explanations of the theory and science as well as formulas for use in production. |
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Sweeteners Handbook, 3rd Edition
November 2007
First published in 1996, The Sweeteners Handbook has been an essential reference tool for the food industry, providing detailed information on the properties and applications of the sweeteners currently permitted for use in foodstuffs |
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Food and Drink on the Internet
Targeting online and offline consumers |
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| ISBN
NO: RBCG0058 |
Published:
February 2002 |
UK
Price: £695
(
€938.00
,
$1383.00
) |
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| Executive Summary 14; Market context 14; Online grocery sales 14; Online consumer groups 14; Food and Drinks Buyers’ online purchasing frequency 15; Food and Drinks Buyers’ behaviour 17; Customer focus 18; Consumer Internet concerns 18; Food and Drinks Infoseekers 18; Concerns about buying over the Internet 19; Effectiveness of new media advertising 20; Food and Drinks Infoseekers 20; Comparison of Food and Drinks Buyers against Food and Drinks; Infoseekers 21; Competitor dynamics 22; Ways in which websites were found 22; The future decoded 23; Replenishment will dominate new technology purchases 23; High quality connection speeds will take time to be taken up 23; Consumers are waiting for new mobile technology 23; Consumers in other countries will not be as ready to take up iTV as; those in the UK 23; Consumers will be prepared to buy online in future 24; Action points 24; Chapter 1 Introduction 26; Introduction 26; What is this report about? 26; Who is the target reader? 26; How to use this report 27; What is IMPACT? 27; The survey gives insight into the following topics: 28; Understanding the graphs 28; Definitions 29; Datamonitor identified four key consumer groups 29; Abbreviations 30; Chapter 2 Market Context 32; Introduction 32; Key findings 32; Market size 33; Online population 33; Those with Internet access 33; Number seeking product information 34; Number buying products and services online 35; Online consumer groups 36; Online market value 37; Online food sales 38; Online drinks sales 39; Food and Drinks Buyers’ online purchasing frequency 40; Market segments 41; Online CPG consumer behaviour 41; Food and Drinks Infoseekers behaviour 41; Food and Drinks Buyers’ behaviour 42; Food and Drinks versus Personal Care 43; CPG Buyers 43; Food and Drinks markets 44; Online spending by Food and Drinks Buyers 44; Drivers and trends 45; Attitudes to brand loyalty 45; Attitudes to personal information 46; Internet use 47; Food and Drinks Infoseekers 47; Food and Drinks Buyers 48; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 48; Mobile phone use 50; Food and Drinks Infoseekers 50; Food and Drinks Buyers 51; iTV use 52; Food and Drink Infoseekers 52; Food and Drinks Buyers 53; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 54; Conclusion 54; Education level 56; Occupation 56; Chapter 3 Customer Focus 58; Introduction 58; Key findings 58; Customer identification 59; Profiles: all respondents 59; Age 59; Gender 59; Household income 60; Marital status 60; Families that have children 61; Age of children 61; Ethnic origin 62; Home ownership 62; Profiles: Food and Drinks Infoseekers 63; Age 63; Comparison with base population 64; Gender 65; Comparison with base population 66; Household income 66; Comparison with base population 67; Marital status 68; Families that have children 69; Age of children 69; Education level 71; Comparison with base population 72; Occupation 73; Comparison with base population 74; Home ownership 74; Food and Drink Buyers 75; Age 75; Comparison with base population 76; Gender 76; Comparison with base population 77; Household income 78; Comparison with base population 79; Marital status 80; Families that have children 81; Age of children 81; Education level 83; Comparison with base population 84; Occupation 84; Comparison with base population 85; Home ownership 85; Purchasing behaviour 86; Food and Drinks Buyers 86; Purchasing frequency of Food and Drinks Buyers 87; Spend of Food and Drinks Buyers 89; Customer requirements 92; Issues 92; Food and Drinks Infoseekers 92; Food and Drinks Buyers 93; Buying considerations 95; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 96; Payment methods 97; Food and Drinks Buyers 97; Offline payment methods 99; Food and Drinks Infoseekers 99; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 101; Security 101; Food and Drinks Infoseekers 101; Food and Drinks Buyers 102; Branding and marketing 104; Most effective marketing medium 104; Food and Drinks Infoseekers 104; Food and Drinks Buyers 105; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 106; Effects of new media advertising 107; Food and Drinks Infoseekers 107; Food and Drinks Buyers 108; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 109; Customer acquisition 110; Increasing return traffic 110; Food and Drinks Infoseekers 110; Food and Drinks Buyers 111; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 111; Factors which would encourage online payment 112; Food and Drinks Infoseekers 112; Food and Drinks Buyers 113; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 114; Customer retention 115; Retailer/supplier contact purpose 115; Food and Drinks Buyers 115; Retailer/supplier contact method 117; Food and Drinks Buyers 117; Retailer/supplier contact satisfaction 118; Food and Drinks Buyers 118; Abandoning purchases 119; Food and Drinks Buyers 119; Food and Drinks Infoseekers: why would not buy online 120; Conclusions 121; Demographics 121; Food and Drinks Infoseekers 121; Food and Drinks Buyers 121; The online Food and Drinks consumer 122; The Internet is a key marketing tool 122; Chapter 4 Competitive Dynamics 124; Introduction 124; Key findings 124; Competitor identification 125; Favorite websites 125; Food and Drinks Infoseekers 125; Food and Drinks Buyers 126; Frequency of visits to favorite purchasing website 127; Types of information sought online 128; Food and Drinks Infoseekers 128; Food and Drinks Buyers 129; Comparison of Food and Drinks Buyers with Food and Drinks; Infoseekers 130; Online research sources 131; Ways in which websites were found 131; Conclusions 132; Chapter 5 The Future Decoded 134; Introduction 134; Key findings 134; Devices to replace 135; Food and Drinks Infoseekers 135; Food and Drinks Buyers 136; Devices to buy 137; Food and Drinks Infoseekers 137; Food and Drinks Infoseekers 138; Food and Drinks Buyers 139; Food and Drinks Infoseekers 140; Food and Drinks Buyers 141; Food and Drinks Infoseekers 142; Food and Drinks Buyers 143; Intent to buy similar products in next 12 months 144; Food and Drinks Infoseekers 144; Food and Drinks Buyers 145; Conclusions 146; Chapter 6 Action Points 148; Introduction 148; Key findings 148; Focus online marketing 148; Meeting consumers’ online needs will enhance brand equity 149; Experiment now with new media advertising, while the cost is low 149; CPG manufacturers are in prime position to take advantage 150; Use online marketing to boost offline sales 150; Integration is the key to successful online marketing 151; Adopt personalisation technologies 151; Personalisation allows added levels of service 151; Integration is the key to successful online marketing 152; Adopt personalisation technologies 152; Personalisation allows added levels of service 153; Appendix 156; Definitions 156; Research methodology 157; List of Figures; Figure 1.1: Food and Drinks Buyers: online purchasing value 16; Figure 1.2: Comparison of food and drinks buyers with food and drinks infoseekers, by issues. 19; Figure 1.3: Food and drinks Infoseekers: ways in which websites were initially located 22; Figure 2.4: Online product ordering and purchasing in the last 12 months by those with home; Internet access 35; Figure 2.5: Online consumer groups 37; Figure 2.6: Online CPG Buyers: markets purchasing from online 44; Figure 2.7: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers for Internet; use 49; Figure 2.8: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers for iTV use; 54; Figure 3.9: Age profile of Food and Drinks Infoseekers 64; Figure 3.10: Comparison of Food and Drinks Infoseekers with all respondents, by age 65; Figure 3.11: Comparison of Food and Drinks Infoseekers with all respondents, by gender 66; Figure 3.12: Comparison of Food and Drinks Infoseekers with all respondents, by income 67; Figure 3.13: Marital status profile of Food and Drinks Infoseekers 68; Figure 3.14: Food and Drinks Infoseekers with children: age of children 70; Figure 3.15: Education level of Food and Drinks Infoseekers 71; Figure 3.16: Comparison of Food and Drinks Infoseekers with all respondents, by education level72; Figure 3.17: Occupation profile of Food and Drinks Infoseekers 73; Figure 3.18: Comparison of Food and Drinks Infoseekers with all respondents, by occupation 74; Figure 3.19: Age profile of Food and Drinks Buyers 75; Figure 3.20: Comparison of Food and Drinks Buyers with all respondents, by age 76; Figure 3.21: Comparison of Food and Drinks Buyers with all respondents, by gender 77; Figure 3.22: Household income profile of Food and Drinks Buyers 78; Figure 3.23: Comparison of Food and Drinks Buyers with all respondents, by income 79; Figure 3.24: Marital status of Food and Drinks Buyers 80; Figure 3.25: Food and Drinks Buyers with children: age of children 82; Figure 3.26: Education level profile of Food and Drinks Buyers 83; Figure 3.27: Comparison of Food and Drinks Buyers with all respondents, by education level 84; Figure 3.28: Comparison of Food and Drinks Buyers with all respondents, by age 85; Figure 3.29: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers, by issues94; Figure 3.30: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers, by buying; considerations 96; Figure 3.31: Food and Drinks Buyers: preferred online payment methods 98; Figure 3.32: Food and Drinks Infoseekers: preferred methods of offline payment 100; Figure 3.33: Food and Drinks Buyers: preferred methods of offline payment 100; Figure 3.34: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers, by offline; payment methods 101; Figure 3.35: Food and Drinks Infoseekers: Concern over security of online purchasing 102; Figure 3.36: Food and Drinks Buyers: Concern over security of online purchasing 103; Figure 3.37: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers, by most; effective marketing media to encourage consumers to visit websites 106; Figure 3.38: Food and Drinks Buyers: Effectiveness of New Media advertising in the last 12 months; 108; Figure 3.39: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers, by effect of; New Media advertising in the last 12 months 109; Figure 3.40: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers, by; increasing traffic return 112; Figure 3.41: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers, by; preferred online payment methods 114; Figure 3.42: Food and Drinks Buyers: Purpose of after-sales contact with supplier 116; Figure 4.43: Comparison of Food and Drinks Buyers with Food and Drinks Infoseekers by type of; information sought 130; Figure 4.44: Food and Drinks Infoseekers: Ways in which websites were found 132; List of Tables; Table 1.1: Online market value: Food and Drinks, 2000 —2005 (US$m) 14; Table 1.2: Online market value: Food and Drinks, 2000—2005 (US$m) 15; Table 1.3: Products and services purchased online from September 2000—September 2001 by; food and drinks buyers 17; Table 1.4: Food and drinks infoseekers: areas of concern with Internet 18; Table 1.5: Food and drinks infoseekers: areas of concern with Internet 20; Table 1.6: Comparison of food and drinks buyers with food and drinks infoseekers, by effect of; new media advertising. 21; Table 1.7: Definitions, IMPACT 2001 30; Table 2.8: All respondents: Internet access and location 33; Table 2.9: Those respondents with home Internet access seeking product information online 34; Table 2.10: Online product ordering and purchasing in the last 12 months by those with home; Internet access 35; Table 2.11: Online product ordering and purchasing in the last 12 months by those with home; Internet access 36; Table 2.12: Online market value: Food and Drinks, 2000-2005 38; Table 2.13: Online market value: Food, 2000-2005 (US$m) 38; Table 2.14: Online market value: Drinks, 2000-2005 (US$m) 39; Table 2.15: Food and Drink Buyers: online purchasing frequency and purchase value 40; Table 2.16: Percentage of Food and Drinks Infoseekers who sought information on products and; services online in the last 12 months, by market segment, IMPACT 2001 41; Table 2.17: Products and services purchased online in last 12 months by Food and Drinks Buyers42; Table 2.18: Online CPG Buyers: markets purchasing from online 43; Table 2.19: Markets from which Food and Drinks Buyers have bought in the last 12 months 44; Table 2.20: Food and Drinks Infoseekers and Food and Drinks Buyers: “If I like a brand I tend to; stay loyal to it”. 45; Table 2.21: Food and Drinks Infoseekers and Food and Drinks Buyers: “Don’t mind giving out; personal information on the Internet” 46; Table 2.22: Food and Drinks Infoseekers: Internet use 47; Table 2.23: Food and Drinks Infoseekers: Internet use 48; Table 2.24: Food and Drinks Infoseekers: Mobile phone use 50; Table 2.25: Food and Drinks Buyers: Mobile phone use 51; Table 2.26: Food and Drinks Infoseekers: iTV use 52; Table 2.27: Food and Drinks Buyers: iTV use 53; Table 2.28: Food and Drinks Infoseekers: Mobile phone use 56; Table 2.29: Occupation profile of all respondents 56; Table 3.30: Age profile of all respondents 59; Table 3.31: Gender profile of all respondents 59; Table 3.32: Household income profile of all respondents 60; Table 3.33: Marital status profile of all respondents 60; Table 3.34: Families with children profile of all respondents 61; Table 3.35: Age of children profile of all respondents 61; Table 3.36: Ethnic origin profile of all respondents 62; Table 3.37: Home ownership profile of all respondents 62; Table 3.38: Age profile of Food and Drinks Infoseekers 63; Table 3.39: Food and Drinks Infoseekers: Mobile phone use 65; Table 3.40: Household income profile of Food and Drinks Infoseekers 66; Table 3.41: Marital status profile of Food and Drinks Infoseekers 68; Table 3.42: Food and Drinks Infoseekers who have children 69; Table 3.43: Food and Drinks Infoseekers with children: age of children 69; Table 3.44: Education level of Food and Drinks Infoseekers 71; Table 3.45: Occupation profile of Food and Drinks Infoseekers 73; Table 3.46: Home ownership profile Food and Drinks Infoseekers 74; Table 3.47: Age profile of Food and Drinks Buyers 75; Table 3.48: Gender profile of Food and Drinks Buyers 76; Table 3.49: Household income profile of Food and Drinks Buyers 78; Table 3.50: Marital status of Food and Drinks Buyers 80; Table 3.51: Food and Drinks Buyers with children 81; Table 3.52: Food and Drinks Buyers with children: age of children 81; Table 3.53: Education level of Food and Drinks Buyers 83; Table 3.54: Occupation profile of Food and Drinks Buyers 84; Table 3.55: Home ownership of Food and Drinks Buyers 85; Table 3.56: Food and Drinks Buyers: CPG goods purchased 86; Table 3.57: Food and Drinks Buyers: purchasing frequency across categories 87; Table 3.58: Food and Drinks Buyers: purchasing frequency across categories 88; Table 3.59: Food and Drinks Buyers: Amount spent online by category 89; Table 3.60: Food and Drinks Buyers: Amount spent online by category 90; Table 3.61: Food and Drinks Buyers: Amount spent online by category 91; Table 3.62: Food and Drinks Buyers: Amount spent online on ordering a gift item 91; Table 3.63: Food and Drinks Infoseekers: Areas of concern with Internet 92; Table 3.64: Food and Drinks Buyers: Areas of concern with Internet 93; Table 3.65: Food and Drinks Infoseekers: Important considerations when buying online 95; Table 3.66: Food and Drinks Buyers: important considerations when buying online 96; Table 3.67: Food and Drinks Buyers: Preferred online payment methods 97; Table 3.68: Food and Drinks Infoseekers and Food and Drinks Buyers: preferred methods of; offline payment 99; Table 3.69: Food and Drinks Infoseekers: Concern over security of online purchasing 101; Table 3.70: Food and Drinks Buyers: concern over security of online purchasing 102; Table 3.71: Food and Drinks Infoseekers: Most effective medium for encouraging website visits; 104; Table 3.72: Food and Drinks Buyers: Most effective medium for encouraging website visits 105; Table 3.73: Food and Drinks Infoseekers: Effectiveness of New Media advertising in the last 12; months 107; Table 3.74: Food and Drinks Buyers: Effectiveness of New Media advertising in the last 12 months; 108; Table 3.75: Food and Drinks Infoseekers: Factors encouraging more frequent visits to favourite site; 110; Table 3.76: Food and Drinks Buyers: Factors encouraging more frequent visits to favourite site 111; Table 3.77: Food and Drinks Infoseekers: Mobile phone use 112; Table 3.78: Food and Drinks Buyers: Factors which would encourage online payment 113; Table 3.79: Food and Drinks Buyers: Purpose of after-sales contact with supplier 115; Table 3.80: Food and Drinks Buyers: Method of contacting retailer/supplier 117; Table 3.81: Food and Drinks Buyers: Satisfaction with after-sales service 118; Table 3.82: Food and Drinks Buyers: Reasons for not returning to website 119; Table 3.83: Food and Drinks Infoseekers: Reasons for not buying food and drink online 120; Table 3.84: Most common characteristics of Food and Drinks Infoseekers in Europe and the US121; Table 3.85: Most common characteristics of Food and Drink Buyers in Europe and the US 121; Table 4.86: Food and Drinks Infoseekers: Favourite type of website for purchasing goods 125; Table 4.87: Food and Drinks Buyers: Favourite type of website for purchasing goods 126; Table 4.88: Food and Drinks Buyers: Frequency of visits to favourite purchasing website 127; Table 4.89: Food and Drinks Infoseekers: Type of information sought on websites 128; Table 4.90: Food and Drinks Buyers: Type of information sought on websites 129; Table 4.91: Food and Drinks Infoseekers: Ways in which websites were found 131; Table 5.92: Food and Drinks Infoseekers: Equipment to replace in next 12 months 135; Table 5.93: Food and Drinks Buyers: Equipment to replace in next 12 months 136; Table 5.94: Food and Drinks Infoseekers: Equipment to buy in next 12 months 137; Table 5.95: Food and Drinks Infoseekers: Planned Internet connection upgrades 138; Table 5.96: Food and Drinks Buyers: Planned Internet connection upgrades 139; Table 5.97: Food and Drinks Infoseekers: Use of mobile phone in 12 months 140; Table 5.98: Food and Drinks Buyers: Use of mobile phones in 12 months 141; Table 5.99: Food and Drinks Infoseekers: iTV use in 12 months 142; Table 5.100: Food and Drinks Buyers: iTV use in 12 months 143; Table 5.101: Food and Drinks Infoseekers: Intent to buy similar products in the next 12 months 144; Table 5.102: Food and Drinks Buyers: Intent to buy similar products in next 12 months 145; Table 6.103: Definitions of the IMPACT study 156 |
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