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Future Lunch Solutions Volume 1
Consumer behaviour, demographic analysis & market drivers

Daniel Lord
Reuters Business Insight
ISBN NO: 1842962825 Published: September 2002
In Stock
UK Price: £630
( €850.00 , $1253.00 )
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Report Summary: Future Lunch Solutions: Volume 1 examines the trends shaping the lunch market. These range; from megatrends - including the fragmenting of traditional meal patterns - to lunch-specific issues; such as the growing importance of freshness and quality. A core strategic challenge for the industry,; however, is to determine exactly what ’health’ means in this context. The report’s analysis helps; make the distinctions clear, with discussion of lifestyle and lifestage factors. Also focusing on; product, packaging and distribution strategies, this volume provides a routemap to the lunchtime; landscape.; Daniel Lord: Daniel Lord is an experienced market analyst, whose professional focus is on consumer markets.; Daniel holds an M.Sci in Physics from Durham University and has worked in Europe and the US on; projects ranging from consumer use of technology through to the analysis of health and convenience; trends in the European food and drinks markets. Within these sectors, Daniel has authored; a number of reports for Datamonitor and Reuters Business Insight including ’Future Strategies in; Soft Drinks’, ’Future Bakery’, ’European eCommerce markets’, ’eTravel’, ’Dot.com Strategy’, ’Food; as Medicine’ and ’Next Generation Meal Solutions’. Having worked as a strategy consultant for; Durlacher Research, Daniel now works as a freelance consultant specialising in analysis of consumer; food, drinks and technology markets.; Executive Summary 8; Adult lunch 8; Children’s lunch 9; Regional comparison 9; Industry opinion survey 10; Chapter 1 Adult Lunch 14; Summary 14; Introduction 14; Total lunch market 15; Working lunch 17; Market overview 17; Working lunch channels 22; Meal options 27; Working lunch product development 29; Developing lunch products for men and women 31; Ready meals 32; Salads 35; Snacking 38; Case study: Ginsters 43; Company background 43; Focus on sandwiches 48; The sandwich market 48; Sandwich manufacturers and retailers 53; The European sandwich market 57; The French sandwich market 58; Dissolution of the lunchtime is fuelling demand for sandwiches and snacks 59; Why is the sandwich so in style? 59; Sandwich distribution channels in France 61; Case study: Subway sandwich chain 70; Company background 70; Consumer targeting 71; Case study: Jackson’s Bakery 73; Case study: Speedwich lunch tray 74; Company background 74; Product innovation 75; Chapter 2 Children’s Lunch 78; Summary 78; Introduction 78; The child population 80; Children’s lunch solutions 81; Home meals 82; School meal 82; Lunchbox 83; Pocket money 87; Developing successful children’s lunch products 88; New product development 92; Case study: Les petits voyageurs 97; Company background 98; Chapter 3 Regional Comparison 104; Summary 104; Introduction 105; France 107; Germany 109; Italy 112; Netherlands 114; Spain 115; Scandinavia 117; UK 119; US 121; Chapter 4 Industry Opinion Survey 124; Summary 124; Introduction 124; Major outlets for lunch products 126; Specific product factors for ’everyday lunch’ 127; Concerns for children’s lunch products 128; Important food types 129; Product freshness 130; Main meal occasions 131; Index 133; List of Figures; Figure 1.1: Total lunch markets by country, 2001 16; Figure 1.2: Expenditure on working lunch, 2001—2005 18; Figure 1.3: Expenditure on working lunch, 2001 19; Figure 1.4: Hot sandwich vending 24; Figure 1.5: Working lunch market, split by channel, (%), 2000 26; Figure 1.6: Working lunch product development 31; Figure 1.7: Chilled and frozen ready meal product development - 1 33; Figure 1.8: Chilled and frozen ready meal product development - 2 34; Figure 1.9: Ambient ready meal new product development 35; Figure 1.10: Salad new product development 37; Figure 1.11: Snack occasions per person, by day part, 2001 39; Figure 1.12: Expenditure on snacks per head per occasion, by day part, 2001 40; Figure 1.13: Adult lunchbox product development 41; Figure 1.14: StarKist Lunch-To-Go 42; Figure 1.15: Tuna-based lunch product development 43; Figure 1.16: The UK sandwich market, US$m, 1984—2000 50; Figure 1.17: UK Sandwich market by retail channel, 1999 51; Figure 1.18: French consumption occasions for the sandwich 60; Figure 1.19: Popular reasons for liking the sandwich 61; Figure 1.20: Sale of sandwiches in France, by retail channel, (% volume), 1999 62; Figure 1.21: La Brioche Doree, leading French sandwich retailer 63; Figure 1.22: Sandwich product development 63; Figure 1.23: Pre-packed sandwich product development - part 1 66; Figure 1.24: Pre-packed sandwich product development - part 2 67; Figure 1.25: Frozen sandwich product development 68; Figure 1.26: Sandwich filling development 69; Figure 1.27: Bread development 70; Figure 1.28: Subway Kids Pak meal 72; Figure 1.29: Le plateau repas (meal tray) 76; Figure 2.30: Total number of children, split by lunchtime meal solution, 2000 79; Figure 2.31: Percentage of UK children taking a packed lunch to school, 1999 84; Figure 2.32: Percentage of UK children taking popular items in their lunchbox, 1999 85; Figure 2.33: Gaining share of children’s lunch 88; Figure 2.34: Cheestrings has a win-win positioning 92; Figure 2.35: Children’s lunch product development 93; Figure 2.36: New lunchables product development - Oscar Mayer/Kraft 94; Figure 2.37: New lunchables product development - part 1 95; Figure 2.38: New lunchables product development - part 2 96; Figure 2.39: New lunchables product development - part 3 97; Figure 2.40: Les petits voyageurs 99; Figure 2.41: Les petits voyageurs, key components 101; Figure 3.42: Emphasis of lunch changes by region 105; Figure 3.43: French lunch snapshot 108; Figure 3.44: German lunch snapshot 111; Figure 3.45: Italian lunch snapshot 113; Figure 3.46: Dutch lunch snapshot 114; Figure 3.47: Spanish lunch snapshot 116; Figure 3.48: Scandinavian lunch snapshot 118; Figure 3.49: UK lunch snapshot 120; Figure 3.50: US lunch snapshot 122; Figure 4.51: Importance of outlets for lunch products 127; Figure 4.52: Estimate the importance of factors for ’everyday lunch’ 128; Figure 4.53: Important concerns for children’s lunch products 129; Figure 4.54: Important food types 130; Figure 4.55: Freshness of lunch products 131; Figure 4.56: Importance of the main meal occasions 132; List of Tables; Table 1.1: Total lunch market by country, 2001 16; Table 1.2: Expenditure on working lunch, 2001—2005 19; Table 1.3: Expenditure on working lunch, 2001 21; Table 1.4: Forecast expenditure on working lunch, 2005 21; Table 1.5: Working lunch market, split by channel, (%), 2000 26; Table 1.6: Snack occasions per person, by day part, 2001 39; Table 1.7: Daily expenditure on snacks per occasion, 2001 40; Table 1.8: The Ginsters sandwich range, 2000 45; Table 1.9: The Ginsters savoury pastry product range, 2000 47; Table 1.10: Subway meal range, 2000 71; Table 1.11: Subway store locations 73; Table 2.12: Number of 5—16 year olds in school in percentage and absolute figures, by country,; 2000 80; Table 2.13: Number of children in education, by age group, by country, 2000 81; Table 2.14: Total number of 5-16 year olds, split by lunchtime meal solution, by country (%), 2000; 81; Table 2.15: Total value of lunchbox market, €m, by country, 2001 83; Table 2.16: Percentage of UK children taking popular items in their lunchbox, 1999 86; Table 2.17: Children’s pocket money and spending power per country, 1998 87;
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